American Outdoor News (AON)

American Outdoor News (AON) is an award-winning U.S.-based outdoor media and marketing company specializing in hunting, fishing, shooting sports, conservation, outdoor travel, and the outdoor lifestyle. Through its nationally recognized digital magazine, podcast, website, email marketing, and social media platforms, American Outdoor News connects outdoor brands with a highly engaged audience of hunters, anglers, recreational shooters, conservationists, and outdoor enthusiasts across the United States.

Founded in 2018 by Christopher Avena, American Outdoor News has grown into one of the nation’s leading independent digital outdoor publications. Avena serves as Publisher of American Outdoor News and Host of the American Outdoor News Podcast, where he interviews industry leaders, conservationists, professional athletes, television personalities, military veterans, manufacturers, and influential voices throughout the outdoor community. His commitment to authentic storytelling, conservation, and promoting the outdoor lifestyle has helped establish American Outdoor News as a trusted and respected media brand within the industry.

Award-Winning Outdoor Media

Founded in 2018, American Outdoor News has become one of the fastest-growing independent digital outdoor publications in the country. The publication delivers original editorial covering hunting strategies, fishing techniques, firearms, archery, outdoor gear, wildlife conservation, outdoor destinations, recipes, Second Amendment news, industry events, and product reviews.

American Outdoor News has earned multiple Professional Outdoor Media Association (POMA) Pinnacle Awards, recognizing excellence in digital publishing and outdoor journalism. The publication is committed to producing trusted, informative, and engaging content that educates readers while supporting the future of hunting, fishing, and wildlife conservation.

Editorial Coverage

American Outdoor News publishes year-round content focused on the topics outdoor enthusiasts care about most, including:

• Hunting and big game strategies
• Whitetail deer hunting
• Waterfowl and upland bird hunting
• Fishing techniques and destinations
• Firearms and shooting sports
• Archery and bowhunting
• Outdoor gear reviews
• Product testing and buyer’s guides
• Conservation and wildlife management
• Outdoor cooking and wild game recipes
• Outdoor travel and adventure
• Industry news and trade show coverage
• Second Amendment updates
• Celebrity and industry leader interviews

Every article is developed with a focus on informative storytelling, search engine optimization (SEO), and Google Discover best practices to maximize visibility and audience engagement.

American Outdoor News Podcast

Hosted by Christopher Avena, the American Outdoor News Podcast extends the publication’s reach through in-depth conversations with influential voices across the outdoor industry. Episodes feature professional hunters, anglers, conservation leaders, military veterans, outdoor television personalities, musicians, athletes, manufacturers, and business leaders who are shaping the future of the outdoors.

The podcast provides brands with an authentic platform to share their stories while building trust and credibility with a national audience. Distributed on Waypoint TV

Integrated Marketing Solutions

American Outdoor News helps manufacturers, retailers, tourism organizations, outfitters, conservation groups, and outdoor businesses grow their brands through integrated digital marketing campaigns. By combining award-winning editorial content with targeted advertising and multimedia storytelling, AON delivers measurable results that increase brand awareness, customer engagement, and sales.

Marketing opportunities include:

• Interactive full-page digital magazine advertising
• Website banner advertising
• Dedicated email marketing campaigns
• Sponsored editorial content
• Product reviews and field testing
• Podcast sponsorships and executive interviews
• Social media marketing
• Branded content
• Photography and creative production
• Product launches and brand awareness campaigns
• Event marketing and sponsorship activation
• Conservation partnership promotions

With an engaged subscriber base of outdoor enthusiasts, American Outdoor News provides advertisers with direct access to consumers actively purchasing hunting, fishing, shooting sports, and outdoor lifestyle products.

National Industry Coverage

American Outdoor News provides editorial coverage from many of the outdoor industry’s most influential events, including:

• SHOT Show
• Safari Club International Convention
• Professional Outdoor Media Association (POMA) Annual Conference
• ATA Show
• NRA Show
• Dallas Safari Club Convention
• Industry product launches
• Conservation fundraising events
• Outdoor trade shows and expos

This national coverage allows readers to stay informed about new products, emerging technologies, conservation initiatives, and industry trends throughout the year.

Conservation Leadership

Conservation remains at the heart of American Outdoor News. The company actively supports organizations dedicated to protecting wildlife, preserving public access, defending hunting traditions, and promoting responsible outdoor recreation.

American Outdoor News is the host of the annual Boots, Buckles & Backstraps Banquet, a premier fundraising event benefiting Safari Club International. The event brings together hunters, anglers, conservationists, business leaders, and outdoor industry professionals to raise critical funding for wildlife conservation and hunter advocacy.

The company also presents the annual American Outdoor News Sportsman Awards, honoring individuals and organizations whose leadership, mentorship, and conservation efforts have made a lasting impact on the outdoor community.

Why Brands Partner with American Outdoor News

American Outdoor News offers more than advertising—it provides strategic partnerships that connect brands with one of the nation’s most passionate outdoor audiences. Through a combination of trusted journalism, award-winning storytelling, integrated marketing, podcast interviews, email campaigns, and digital advertising, AON helps companies build credibility, generate qualified leads, and grow long-term customer relationships.

Under the leadership of Christopher Avena, American Outdoor News continues to expand its national presence while delivering premium content, award-winning journalism, and innovative marketing solutions that help brands succeed in the hunting, fishing, shooting sports, and outdoor recreation industries.